You’ve heard the term: Landing Page. But what is it? A landing page is defined in digital marketing as: a standalone website used in conjunction with a specific marketing or advertising campaign.
All that means is that it’s the place that your audience or customers are taken to when they’re clicking a link on Google, Facebook, Twitter, Instagram, or any other digital channel.
We design landing pages with a single goal in mind: high conversions. A landing page may look like a website, albeit a highly specialized form of a website, but its goal is singleminded in nature.
We build them around a Call-to-Action (CTA) that will drive your audience to purchase a book, product, or sign-up for a service. The CTA used varies based on the campaign we’re running for your business.
This focus, yields conversion rates that are much higher than you’d find on a typical website. Why? Because unlike websites, landing pages do not encourage exploration. A great landing page will not offer the user any navigation or distractions, it’ll simply speed up the transaction from decision to transaction.
An excellent landing page will maximize the conversion of traffic from the top of the marketing funnel into paying customers for your business.
This is why we combine websites and landing pages together to form more cohesive campaigns across all channels. This helps us understand where the “leaks” are coming from and how to plug them quickly and effectively.
Is a Landing Page Better than a Website?
Neither is better or worse, they each serve very different purposes. The way we build a website is to allow you to explore and get to know more about the company (distractions), and oh yeah, you can also purchase XYZ.
I don’t want you to explore on a landing page (causes leakage). I want to keep you focused and convert you into a paying customer.
Everything about a landing page screams:
“I want to convert you into our customer and here’s how I will do it!”
This is the reason why they’re so popular, they have the power to supercharge your conversions and sales!
Companies can have many different landing pages for different campaigns, it helps us target the audiences more efficiently.
Why? Because it focuses the user on that which they are most interested in. This will increase conversions, your bottom line, and maximize your return on investment (in marketing or advertising).
We want to help you build your next landing page (or website) and maximize business growth!
