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A s odd as it may seem for someone that’s spent the last 25 years of his life building websites, what you read is true: your website has no value, period.
Why do I say this? Because it’s time to look at what people think a website is, and correct their extremely outdated concept.
For most individuals, entrepreneurs, and businesses, a website is just an item on a list, check. For them, a website’s purpose is merely to tell people what they do, and how to contact them. That’s it. In other words, for most a website is nothing more than a glorified digital brochure.
I hear this so often from people that I wonder if they’ve lived under a rock for the last 20 years? I’ve seen the internet grow and evolve over time. When I first started building websites for fun in 1992, it was a luxury. It was something that big companies did because they could afford it. Websites back then had a great “wow” factor for the 32 people that actually had a computer and internet access.
Nowadays, you can create a website in under an hour. There are billions upon billions of websites out there for the world to see. Anyone can do this, and companies are working very hard to make it easier and easier to do it. Pretty soon you’ll speak the word “website” and Alexa will reply: “Shall I build it and send the link to your contacts?”
47% of business owners reported that the
optimization of their website, made visible
changes in their business.
Don’t get me wrong, it’s a great thing that the technology has evolved so rapidly, I love it! Unfortunately, this is why people have the wrong concept of what a website is. Most people see it as an expense, they don’t see it as an investment. They overlook the fact that a properly executed digital strategy can grow your revenues year over year.
It doesn’t matter what industry, niche, or target audience you have, they are searching online. People make a decision about a company based on their website, and they do it in under 3 seconds. That’s right, that website you’ve been neglecting since back in the early 2000’s, it’s hurting your company. It’s hindering your growth instead of fuelling it. Most websites today should be updated every 2-3 years. Some people update them every year and it’s still not enough to keep up.
This is the reality of a connected world. There are hundreds, maybe thousands of companies and services to choose from today, and users now expect a smooth experience from start to finish. If you are not providing that experience from them, they will go somewhere else. For most, their first experience with your company or services is with your website.
Your website is what Google indexes and serves as far as search results go, and most people search on Google to find what they’re looking for. This whole concept that a website is no longer important is wrong, because Google and other search engines aren’t indexing your Instagram or Facebook posts, they’re indexing your website.
78% of people confirmed that social media
posts regarding the company,
boosted their purchases.
Today more than ever, it’s important to have a holistic approach to your digital presence and understand how all the pieces come together to create the results you want. Merely throwing up a website on a domain and sharing it with your friends cause you think it’s cool, or getting your 8 year old nephew Jimmy to create it for you isn’t going to cut it (unless Jimmy is a genius, in which case please have him contact me!).
You need a strategy, a plan of action, a roadmap that tells you what to do when. Beyond that you also need to execute and deliver results. Without this, then what’s the point? You need a team of professionals that are dedicated to your company and obsessed about your success. This is who we are.
We take our client’s success so seriously that we are constantly obsessing over how to improve their results, their reach, their sales, their bottom line. This can’t just be done with a website, it has to do be combined with SEO, social media, collateral materials, landing pages, digital reputation, reviews, Google My Business, desktop, mobile, apps, organic traffic, paid traffic, funnels, and the list goes on.
Don’t be like most people and think that a website is just an expense. In this space, the saying: “You get what you pay for” is absolutely true. Anyone and their best friend consider themselves qualified and experts in building websites after taking a 3 hour course. This is why your website has no value, because the people you hired to build did not add value to your company, they simply collected a check for $5,000 dollars and moved on to the next project.
It’s no wonder that people are cynics when it comes to digital marketing, they’ve all been burned before!
If you’re website isn’t generating revenue or providing you with qualified leads that you can then convert to sales, then your website has no value.
I can help change that, send me an email, drop me a DM, do whatever you have to do, but let’s have a conversation and start to grow your business today.
